The Coach Program
Because great companies are built by people who keep growing.
Behind every successful career is a moment of reflection, a shift in mindset, a decision made with courage.
We’ve created this coaching space because we believe in creating those moments, for you.
These one-on-one sessions with our leadership team are an open door to:
- Talk through what matters to you
- Explore the questions you’re carrying
- Reimagine what’s next
- Be truly seen and supported
You bring the story. We’ll bring the listening, the insight, and the care.
Leading By Example
Mr. Nasser Saleh, our Executive Chairman and Founder, has always embraced personal growth as a cornerstone of leadership. Throughout his career, he has worked with multiple executive coaches, each playing a critical role in helping him define his direction, clarify his goals, and make purposeful decisions.
This journey of continuous learning and self-discovery has enabled him to lead with intention and build what is now a thriving fintech empire. His experience is living proof of how the right guidance can unlock potential and shape extraordinary outcomes.
At MadfoatCom, we believe in leading by example, and Mr. Nasser’s story is one of bold vision, disciplined growth, and unwavering commitment.
Meet Your Coaches
Nasser Saleh
Founder & Executive Director
Nasser stands as a pioneering figure in Jordan’s fintech landscape and the first to lead the country’s digital payments and financial inclusion revolution.
Lama Zawati
Chief Executive Officer (CEO)
With 25+ years at the forefront of finance leading organizations with her visionary force driving innovation and lasting impact across the financial ecosystem.
Tareq Saleh
Chief Technology officer (CTO)
Tareq Saleh is an experienced Chief Technology Officer with over 27 years of experience in the technology sector, demonstrating extensive expertise in digital transformation, systems architecture, and strategic IT leadership.
Ali Awartany
Chief Compliance Officer (CCO)
Empowering growth, strategic thinking, and transformation through 18+ years of global leadership, cross-sector expertise, and a passion for mentoring, coaching, and driving high-impact results.
Luai Sawalha
Chief Financial Officer (CFO)
Brings comprehensive expertise in finance within the fintech sector, with demonstrated capabilities in advancing digital financial services, supporting financial innovation, and enhancing operational efficiency.
Ahmad Naddaf
Acting Sr. Customer Experience Director
Brings comprehensive expertise in customer care and customer experience management, with demonstrated capability in enhancing service delivery, optimizing customer journeys, and strengthening client engagement.
Book Your Coaching Session
Everyone needs a coach. It doesn’t matter whether you’re a CEO, an athlete, or a salesperson, coaching helps you see your blind spots and grow." — Bill Gates
A Guide for you
Here's a well-prepared guide for you to help you navigate the platform and understand how this works
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